More than 100 UK brewers urge rethink on CAMRA’s cheap beer promotion

110 brewers have signed an open letter calling on CAMRA to end its use of discount vouchers and criticising its refusal to debate the issue at this year’s Annual General Meeting.

The signatories are from breweries all over the UK and include many brewers of CAMRA-judged award-winning beers, including national champion beers. More breweries are coming forward in support.

They say CAMRA’s current policy undermines real ale and pushes drinkers to corporate chains, to the detriment of smaller pubs. They say the current policy imperils small breweries and many independent freehouses.

In the letter, they say: “…it is dangerously inconsistent for CAMRA to promote real ale as the pinnacle of the brewer’s art while simultaneously making it the cheapest beer on the bar. Inevitably, new drinkers will be led to have little regard for the quality of real ale. The policy also undermines CAMRA’s public image, as it promotes that which it was established to overhaul: a limited range of beers from large breweries, served-up cheaply by pub chains.”

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